Customization is a feature that appears in most Asphalt games. This feature allows you to change the appearance of your car. Customization is purely aesthetic and does not affect performance.

While customization has been around for most of the Asphalt series, customization in Asphalt 8: Airborne  originally did not appear, but returned in the Decals Update, It was teased on the Asphalt Facebook page with two photos (as well as banners of Time-limited Events showcasing cars with customizations).